temp-ecommerce

What is E-Marketing?

Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing. What it means is the marketing of products or services by using the internet. E-mails and wireless marketing also fall into the category of e-marketing.

Types of E-Marketing

Our services

Email marketing

Get the word out and sell more with sleek email messages that you can design in no time

SMS marketing

Communicate more directly with customers for urgent messages or time-sensitive offers

Chat

Be there for customers instantly when they have a question while browsing your site

Email marketing

Get the word out and sell more with sleek email messages that you can design in no time

SMS marketing

Communicate more directly with customers for urgent messages or time-sensitive offers

Chat

Be there for customers instantly when they have a question while browsing your site

Email marketing

Get the word out and sell more with sleek email messages that you can design in no time

SMS marketing

Communicate more directly with customers for urgent messages or time-sensitive offers

Chat

Be there for customers instantly when they have a question while browsing your site

service1

Hidden Brains offers custom PHP Web Application Development Services to build an app using the latest PHP frameworks like CodeIgniter, Laravel, and CakePHP. As a leading PHP Development company, we offer expertise in developing scalable apps, as well as APIs.

Our team of skilled PHP developers focuses on providing customer centric solutions aimed at creating new opportunities for enterprises.

service2

Our team provides Open Source technology consulting, development & advisory services to deliver a compelling value proposition customized to meet industry and technology needs. We specialize in Open Source ecommerce development, open source CMS development, Open Source solutions and more. We provide end-to-end services right from user interface and experience (UI / UX) design, customizations and more.

service3

As a leading Node.js development company, Hidden Brains provides efficient & scalable services in NodeJS, an open-source, cross-platform JavaScript run-time environment that executes JavaScript code server-side. Our Node.js services include a wide range from Node.js API Development and Integration to Custom Node.js Application Development.

We aim to build Nodejs apps that will enable global enterprises adapt to new realities of business and technology.

service4

Our team specializes in ExpressJS, a web application framework for NodeJS. We provide ExpressJS development services to provide a robust set of features for web and mobile applications. Our proven expertise involves developing solutions for ecommerce and CRM using Express and Node.js.

The aim for Hidden Brains team is to drive continuous improvement through building digital capabilities, expertise, and ideas. We aim to accelerate innovation, increase productivity, minimize costs, and enhance customer engagement.

service5

Hidden Brains is a leading HTML5 development company providing HTML5 web development services for all stages right from business analysis, UX/UI design, code development to quality assurance. We bring extensive technical expertise in delivering high-end HTML5 applications compatible across desktops, tablets and smartphones.

Our HTML5 apps will help build applications that seamlessly meet client’s business needs at scale to deliver unparalleled levels of performance.

service6

We build AJAX-powered interfaces to bridge the gap between desktop and web applications right from static sites to dynamic business applications. Our Ajax application development services include developing new applications as well as upgrading current applications.

We offer a host of solutions including, but not limited to Enterprise Content Management and AJAX Ecommerce Applications, as well as re-engineering of legacy web applications for a cross-section of industries.

service7

Hidden Brains specializes in RUBY ON RAILS development services for businesses for all types right from startups to enterprise-grade web applications for mature businesses. We deliver ROR web development services aspire to create scalable solution and create new functionalities for your existing system. Our application support and maintenance services, ensure that apps’ remain up-to-date and help you overcome technical issues.

We can help you transform your organization with custom software that runs quickly and smoothly on Ruby on Rails.

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Our UI/UX team will help you build an engaging product easily and quickly. Hidden Brains provides all UX and UI services encompassing the app development lifecycle to ensure that users are central to the design process right from blueprints, wireframes, prototypes to design mockups.

At Hidden Brains, we will ensure that our UI/UX strategists will challenge assumptions and defy limits in order to ensure the final product looks and works as per your imagination.

E-Marketing Advantages

1. Convenience and Quick Service

The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.

For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.

2. Low Cost for Operations

One of the main advantages of online marketing for businesses is its low operating cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get a free listing in a wide range of business directories.

In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.

3. Measure and Track Results

An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.

Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.

4. Demographic Targeting

Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts on the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.

Demographic targeting gives you the ability to target specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about them such as age and interests, which better shapes your services to match their needs.

5. Global Marketing

The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.

With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.

6. Ability to Multitask

One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.

However, even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.

7. 24/7 Marketing

Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.

In addition to this, there is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.

8. Automated, Tech-Savvy Marketing

Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.

Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.

9. Data Collection for Personalization

Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sell frequently.

Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behaviour while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.

Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.

Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.

10. Diversified Marketing and Advertising

When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.

11. Easy Tweaking to Your Marketing and Advertising Campaigns

It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.

This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that link to the web page.

12. Instant Transaction Service

Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.

13. Better Sales Relationships

In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.

In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.

The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.

14. Time-Effective Marketing

Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an autoresponder and create a marketing list for your business.

15. Continued Marketing Campaign

Marketing campaign’s later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.

Disadvantages of E-Marketing

1. No instant trust

Because online advertising is everywhere, there is no way for potential customers to tell if the marketing is good or bad. It can take some time for a business marketing online to gain the trust of users.

2. Competition

One of the biggest downsides to online marketing is the stiff competition. It can be very difficult to make your business and information stand out with companies around the world competing.

3. Skill and knowledge required

Online marketing today also requires a great deal of knowledge and skill to be successful.